Introducing the Mashable Publisher Platform

Introducing the Mashable Publisher Platform

At today’s Mashable Media Summit, we announced the Mashable Publisher Platform, a new editorially curated syndication experience that brings content from select publishers to our site.

Starting next week, you’ll begin seeing articles from AppAdvice, Causecast, ClickZ, GeekSugar, International Journalists’ Network, paidContent, Pocketnow, PSFK and UX Magazine appearing on Mashable.

For readers, the Publisher Platform means more great content that goes deeper into the topics that you care most about – hand-selected by our editors – appearing on Mashable, on topics ranging from app reviews, to business and marketing, to the future of journalism. This content will complement the original reporting created by our editorial staff, which consists of more than 30 journalists in New York, San Francisco and around the world.

For publishers, our platform offers what we believe is a unique value proposition, with each story featuring our M-Share button, which lets readers share it simultaneously to multiple social networks, a new module that allows readers to subscribe to the publisher on Facebook, Twitter or Mashable Follow, and a “related link” area that drives readers directly back to the publisher’s website.

Starting Nov. 10, content from our partners will start appearing on Mashable. In the months to come, we plan to add more features to the platform and open it up to additional partners.

Media Summit 2011

The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.

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