There are two kinds of Twitter users: those who pay close attention to their follower counts, and those who are lying.

Okay, that’s not quite accurate. (It doesn’t account for the vast swathe of inactive Twitter users who aren’t paying attention at all.) But it’s not far from the truth, is it? Even non-sentient spambot accounts spend their time trying to gain as many followers as possible.

The Twitter follower count has become, in effect, the most played videogame on the planet. It’s a game few of us will admit to playing, or talk about in public, or even tweet about. But we’re playing it nonetheless.

When you’re trying to decide whether to follow someone on Twitter, does t…
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