Tumblr Launches New “Spotlight” Directory

Tumblr Launches New “Spotlight” Directory

Tumblr is out with a new way to curate its burgeoning content: a directory featuring highlighted blogs that it’s calling “Spotlight.”

The Spotlight directory comes just a few months after the introduction of Tumblr’s new “Explore” page, which replaced the old Directory with a page that organizes content by tags (you can still reach the old-school Directory at www.tumblr.com/directory).

Tumblr has been reaching out to blogs for inclusion in Spotlight over the last few weeks, and plans to add more — as well as new categories and languages — in the coming months. The site also made it easier to find the “People You Know” tool by placing it right up there next to the Spotlight tab.

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