For many fans, Major League Baseball’s annual mid-summer home run derby and all-star game are enough excitement on their own. This year, however, MLB is trying to increase the fun by making them what it says are “the most social events in baseball history.”

How? A combination of in-game player tweets, curated content and social rewards for fans.

During Monday night’s home run contest, players will tweet and post to Facebook from special social media stations as well as share video and photos shot from their own smartphones. Fans who check in to the home run derby and contest using the MLB at the Ballpark mobile app will be entered for prize drawings, and MLB will feature fan tweets u…
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