It’s no coincidence that Ford and Coca-Cola have stepped up praise of Facebook ads in recent weeks. Despite initial skepticism resulting from both the novelty of the platform and the inaccurate comparisons to Google AdWords, big-ticket advertisers are beginning to realize Facebook ads’ ability to drive sales.

But Facebook ads aren’t just good for sales. They also represent a tremendous opportunity in the field of recruitment because they can essentially target and attract candidates who are unreachable through traditional channels. If you want to know why your recruitment efforts need Facebook ads, here’s why.

1. Fish Where the Fish Are
To say that Facebook is the wor…
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