Twitter Expands Sports Presence With Curated Euro 2012 Page

Twitter Expands Sports Presence With Curated Euro 2012 Page




Building off a partnership with NASCAR to corral relevant tweets and photos for the Pocono 400 earlier this month, Twitter on Friday launched a curated destination for the Euro 2012 soccer championship.

The new page — Twitter.com/#Euro2012 — is a home for the “best and most relevant Tweets from commentators, broadcasters, journalists, players, former players and lots more” during the world’s second biggest international soccer tournament, according to a post to the official Twitter blog by Omid Ashtari, the company’s head of sports and entertainment.

The page also provides a group of top follows for soccer fans and collects Euro 2012 photos from around the Twittersphere. Friday’s q…
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