Here’s a social media strategy I’ve used to reach positive outcomes:
- Monitor – Track keywords important to your mission & have a crisis warning system
- Engage – Find influencers and reach out! Set goals and keep track of your progress.
- Measure – Evaluate your accomplishments at a high level and support the findings with KPIs.
A monthly report may help your organization track progress. You’ll include key performance indicators, your gut feelings about certain topics, and excerpts from online posts you’d like to highlight:
- Format a template document with content areas reserved for KPIs, trend lines, and your comments.
- For a particular date-range, insert data about from social media monitoring tools.
- Write comments about the important numbers to add meaning.
- Copy some tweets or forum posts into the report to highlight a particular topic.
- Based on your findings, conclude the report with messaging you plan to engage audiences with.
The following tools allow you to search online conversations:
- PeopleBrowsr
- Filtrbox
- Social Mention
- Board Reader
- Facebook Search
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