Communications Strategy | Dave Haft

		A Strategic Approach		For the first time in history, communicators now enjoy a measurement lifecycle rooted in network theory, behavior and sentiment analysis, and far-reaching raw data. Social media has exposed previously unobtainable metrics to capture and measure. Target audiences no longer hide their conflicting interests and desires from view.
			

Communications Strategy

Here’s a social media strategy I’ve used to reach positive outcomes:

Monitor – Track keywords important to your mission & have a crisis warning system
Engage – Find influencers and reach out! Set goals and keep track of your progress.
Measure – Evaluate your accomplishments at a high level and support the findings with Key Performance Indicators.

A monthly report may help you track progress. Include KPIs, gut feelings about popular topics, and excerpts from online posts worth highlighting:

Format a document with content areas reserved for KPIs, trend lines, and your comments.

Insert data from social media monitoring tools for a particular date-range.

Add meaning to important numbers with comments.

Conclude the report with messaging you plan to engage with moving forward.

Search online conversations with tools like these:

PeopleBrowsr
Jive
Social Mention
Board Reader
Facebook Search