As a new user in early 2009, I found the user interface of PeopleBrowsr overwhelming. The website offers a complex, yet powerful dashboard for social media professionals. My fresh perspective caught the attention of PeopleBrowsr leadership and they soon developed my vision into a reality:
- Tactics Toolbox for Twitter
- Consolidated Features
- Streamlined the UI
- Plain Language Menus
My architecture for a web-based reporting tool inspired the project’s next phase: analytics. After all, communicators must deliver measures of success to their leadership. The revolutionary feature-set is widely used by large brands:
