It is often in the faster-paced, hyper-competitive markets that a consultant like myself can develop fresh approaches to social media. The music industry is a perfect example: legal unrest multiplied by consumer dissatisfaction. With so much free content, where is there money to be made?

1. Cross-promotion
2. Link to premium content within free content
3. Live performance

Under my brand Davelocity, I work closely with DC-based nightlife promotion companies to capitalize upon live performance. I’ve consulted on a number of web projects and create eye-catching video for large projection screens, mobile devices and the social web.

A few tidbits in here worth checking out: