While many traditional media companies continue to struggle, business is booming for the social media industry. With millions of users updating statuses, posting photos and sharing articles, these networks have become massive content hubs.
But how do you harness the best content and use it to engage the larger user base? How can useful news and information be created — or curated — from these communities? These are questions social networks are now working to answer by hiring editorial teams and, in effect, becoming the publishers of the future.